Transformation starts with a choice.
The Transformation Factory began with Alexiou Gibson’s own health transformation, the sea moss traditions he grew up with in The Bahamas, and a decision to help other people build a better everyday routine.
Before there was a company, there was a transformation.
Alexiou was born and raised in The Bahamas by his mother and grandmother. Sea moss was already part of the world he knew. At 21, weighing around 500 pounds, a serious warning from his doctor forced a decision: change his life or accept where it was headed.
He changed the way he ate, trained consistently, and brought sea moss back into his routine. The result was not one quick fix. It was a different way of living — and the foundation for what would later become The Transformation Factory.
The Bahamas
The heritage, food, family and sea moss tradition behind the brand.
The mind shift
A personal health challenge became a long-term commitment to transformation.
One kitchen. One grandmother. A community that kept growing.
At the start of the COVID-19 pandemic, Alexiou began preparing sea moss for his grandmother. Nurses and frontline workers around him started asking for the same support. He made product, shipped it, and helped people before there was a polished brand story. That service became the spark.
Family first
Sea moss prepared as part of his grandmother’s everyday routine.
Frontline workers
Product sent to nurses and healthcare workers during the pandemic.
Community grows
Word spread through social media, referrals and lived experience.
TTF is born
A personal mission became The Transformation Factory.
on-air offer.
The Transformation Factory appeared on the Season 13 finale of Shark Tank, bringing sea moss to the show’s national audience and accepting an on-air $600,000 offer from Kevin Hart and Mark Cuban.
Built from curiosity, leadership and community.
Former intern
Alexiou’s early path included a NASA internship and work connected to a prototype vehicle for Mars.
Leadership Award
One of several recognitions tied to leadership, entrepreneurship and community involvement.
Legacy Miami
Recognized among South Florida leaders and entrepreneurs.
Trailblazer
Legacy South Florida Trailblazer of the Year recognition.
More than sea moss. Transformation, built around you.
The product is the starting point. The bigger mission is helping people create physical, mental and emotional transformation through routines they can actually live with — one choice, one habit and one person at a time.